Category: Design Thinking

Lessons in Entrepreneurship - Reagan Pollack

Ask yourself, why this particular startup, now?

In today’s highly competitive, and frankly oversaturated world, simply launching something new isn’t enough to secure your spot in the top of someone’s mind. As an entrepreneur, we need to get past our ability to launch a new product or service, and before we even begin, ask a simple question – why now? Every successful …

Uber, Lyft & AirBnb – the Access Economy of the Future

Everything you want – just one click away The promise of Web 2.0 circa 2004-2007, characterized by a major structural shift from top-down content generation, to bottom-up content creation and dissemination across new platforms, gave rise to a new way of thinking about the creation and delivery method of valuable information and access. With social …

The Future of Work, disrupted by Design Thinking

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ~ Jeff Bezos What exactly is a customer experience, and when does it start and end? If we take a moment to zoom out …