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20 hours ago

Reagan Pollack
Startup Thought of the Day: 👇Stop Thinking Proforma. Just Start Performing. 📚 Grab a copy of No Startup Left Behind: amzn.to/2OMiPdF#nostartupleftbehind #founders #startups #entrepreneur #entrepreneurquotes #entrepreneurship #designthinking #vc #venturecapital #babsoncollege ... See MoreSee Less
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5 days ago

Reagan Pollack
PMF may not specifically be a quantitative metric, but it is commonly used among venture investors to qualitatively determine and rank where a company is at in their startup’s engagement with a market, often referred to as “traction”.By understanding PMF, investors are better able to gauge when to write checks, when to hold out a bit longer, and when to pass on a deal. #nostartupleftbehind #entrepreneurmotivation #vc #venturecapital #entrepreneur #startups #marketingtips #founders #sales #femaleentrepreneurs #womenownedbusinesses #ceo #ProductMarketFit ... See MoreSee Less
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1 week ago

Reagan Pollack
So, what’s your business’s pricing strategy? “The higher you go up-market with pricing, the more gross margin you can conquer, however, the more pressure you put on your brand to convey the perception of value received.”Notice how I say “perception of value” and not simply “value”? Value, is in the eye of the beholder (well, cardholder); what’s valuable to one, may be ostentatious, superfluous or simply ineffectual for another. Sometimes, a low-cost tool can fix an expensive problem. Sometimes an overtly priced fashion accessory can swoon over shoppers just because of its aspirational appeal. In marketing, you must think clearly and act decisively about how you define the market quadrants, determine the effectual emotional base under which your market perceives the various companies in the consideration set, and strategically price your product/service/experience to win hearts, minds, and wallets collectively. By failing to do so, you knowingly (or more often, unknowingly), fall prey to landing in ‘No Man’s Land Pricing’ zones - an ineffective, wishy-washy, and ironically expensive place to acquire customers due to its ambiguity. Simply stated, don’t do it. Grab a copy of my newest book to learn how to price your product/service to win a market out of the gate, and avoid the dreaded ‘No Man’s Land Pricing’.👇(link in bio)📚 No Startup Left Behind amzn.to/2OMiPdF ... See MoreSee Less
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