Financial Management Archives

5 Cash Flow Tips for Startups - Reagan Pollack

5 Cash Flow Tips to Save Your Startup

Hello Cash Flow. I Love You. When I was 20, launching my first Internet company out of my dorm room at Babson College, I focused about 90% of my effort on building the product with about 10% on generating our first sale. One area that never crossed my mind (until it was almost too late) …

Reagan Pollack

4 days ago

So, what’s your business’s pricing strategy? “The higher you go up-market with pricing, the more gross margin you can conquer, however, the more pressure you put on your brand to convey the perception of value received.”Notice how I say “perception of value” and not simply “value”? Value, is in the eye of the beholder (well, cardholder); what’s valuable to one, may be ostentatious, superfluous or simply ineffectual for another. Sometimes, a low-cost tool can fix an expensive problem. Sometimes an overtly priced fashion accessory can swoon over shoppers just because of its aspirational appeal. In marketing, you must think clearly and act decisively about how you define the market quadrants, determine the effectual emotional base under which your market perceives the various companies in the consideration set, and strategically price your product/service/experience to win hearts, minds, and wallets collectively. By failing to do so, you knowingly (or more often, unknowingly), fall prey to landing in ‘No Man’s Land Pricing’ zones - an ineffective, wishy-washy, and ironically expensive place to acquire customers due to its ambiguity. Simply stated, don’t do it. Grab a copy of my newest book to learn how to price your product/service to win a market out of the gate, and avoid the dreaded ‘No Man’s Land Pricing’.👇(link in bio)📚 No Startup Left Behind amzn.to/2OMiPdF ... See MoreSee Less

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Reagan Pollack

4 days ago

You don’t sell features, you sell results. #Founders - as much as we love our tech, tech is a means to an end, not an end to a means (usually). The faster you can explain the net benefit to your user, the faster you reach product-market-model fit. #nostartupleftbehind #startups #entrepreneur #entrepreneurmotivation #venturecapital #vc #sales #marketingtips #marketingstrategy ... See MoreSee Less

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Reagan Pollack

5 days ago

There’s a misconception that you’re supposed to succeed in your first #startup. But how can you expect to perform your best if you’ve never practiced? The secret is, #startups take practice. The more reps, the better the results. So what your first project fails, start again!#nostartupleftbehind #founders #fridaymotivation #fridayvibes #entrepreneurmotivation #entrepreneurgoals #venturecapital #vc #babsoncollege #businesstips ... See MoreSee Less

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5 Cash Flow Tips to Save Your Startup

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